Agile Business Analysis Practice Exam 2025 - Free Agile Business Analysis Practice Questions and Study Guide

In a business intelligence project aimed at enhancing customer engagement, the level of decision-making targeted is strategic. Strategic decision-making involves long-term planning and considerations that align with the overall goals and vision of the organization. These decisions focus on how to build and maintain customer relationships, drive engagement and loyalty, and determine the direction in which the business should move to meet its objectives.

Business intelligence plays a critical role in this context as it provides meaningful insights derived from data analysis, enabling decision-makers to evaluate customer trends, preferences, and behaviors. With this information, businesses can create strategies that optimize customer engagement and improve their overall competitive position in the market.

While operational decision-making deals with day-to-day activities and tactical decision-making focuses on medium-term goals, the insights gained from a business intelligence project are primarily used to shape the overarching strategies that guide the organization’s overall approach to customer engagement. Thus, strategic decision-making is the key focus of such initiatives.