Agile Business Analysis Practice Exam 2025 - Free Agile Business Analysis Practice Questions and Study Guide

Question: 1 / 410

Which perspective in the Balanced Scorecard focuses on assessing customer satisfaction?

Learning and Growth

Financial data

Business processes

Customer perspectives

The perspective that focuses on assessing customer satisfaction is the customer perspective. This viewpoint is fundamental within the Balanced Scorecard framework as it allows organizations to understand how their customers perceive their products and services. It emphasizes measuring customer satisfaction, retention, and acquisition, which directly correlate with an organization's success.

By concentrating on this perspective, businesses can align their objectives and strategies to enhance customer experience and satisfaction. Metrics might include customer surveys, net promoter scores, or repeat purchase rates, all of which provide direct insights into how customers feel about the company and its offerings. Fostering strong customer relationships is key to achieving long-term success, making this perspective crucial for strategic planning within any organization.

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